Paul Howard, from the Surrey Institute of Clinical Hypnotherapy, is one of our founder members, with over 50 Trusted Practitioner reviews on his website.
He’s run a hypnotherapy practice in Wallington since 2003, and before using Trusted Practitioner, he struggled to keep his three practitioners busy, as well as paying the overheads of his high street offices.
To put it into perspective, he needed to book 20 client sessions per week just to break even, and 60 sessions a week to pay all the salaries.
For a long time, he simply couldn’t reach that target figure, and at times was forced to take on some quite unsavoury and unmotivated clients, just to pay the bills.
That created a downward spiral, with time and energy being spent chasing clients who would be unlikely to achieve great results, as well as trying all the SEO tricks in the book to keep his website at the top of Google.
Then he started using Trusted Practitioner, and he contacted a number of old clients to see if they would be happy to give a review.
As the reviews started to come in, so the number of people making appointments increased, until eventually he was once again able to be more discerning about who he accepted as a client.
This has helped to create a virtuous cycle, where his credibility and success rate has risen to such a degree that he now gets clients from far further afield than before.
He now gets clients driving 40, 50 and even 80 miles just to see him because his reviews have so convinced people they need to come to his practice.
And this rise in his credibility has made it far easier to achieve great results with his clients, because – as he puts it – “they already know we can fix them”.